For the past two years, many companies have been testing artificial intelligence (AI). They’ve tried chatbots, AI assistants, and other generative AI tools to see how they might improve work. While these experiments showed promise, many businesses struggled to turn them into real business results.
That is starting to change.
In early 2026, ServiceNow and Anthropic announced a bigger partnership that brings Anthropic’s Claude AI more deeply into the ServiceNow platform. Claude is now the default model for ServiceNow’s Build Agent, making it easier for organizations to create AI-powered applications. ServiceNow says the expanded partnership will help customers build software faster, speed up implementation, and use AI more safely through governance tools like AI Control Tower.
This announcement is about more than two technology companies working together. It reflects a larger trend in enterprise AI. Instead of being a separate tool that employees open when they need help, AI is becoming part of the software people already use every day.
That shift could have a major impact on how businesses operate.
Rather than simply generating emails or summarizing documents, AI is increasingly being used to automate work, improve customer service, support software development, and manage business processes. The goal is no longer just to make employees more productive—it is to improve business outcomes by embedding AI directly into everyday workflows.
Anthropic CEO Dario Amodei has said organizations gain the most value when AI is integrated into daily work instead of being treated as a standalone assistant. The ServiceNow partnership reflects that idea by making AI part of the platform where employees already complete many of their tasks.
However, adopting enterprise AI is not just about choosing the best AI model.
Many organizations face challenges that have little to do with the technology itself. Older systems, years of custom software, security requirements, compliance rules, and internal processes can all slow AI adoption. Even with powerful AI models available, companies still need a clear strategy for integrating them into critical business operations.
As a result, success depends on more than having access to advanced AI. It also requires careful planning, strong governance, and the ability to connect AI with existing systems and workflows.
This is where technology partners are becoming increasingly important.
Companies like NewRocket, a long-time ServiceNow partner, help organizations modernize their platforms while preparing for AI adoption. Their work often includes improving workflows, updating technology environments, establishing governance practices, and helping customers understand where AI can create measurable business value.
The conversation has also changed. Instead of asking whether businesses should use AI, many leaders are now asking how they can deploy it responsibly, measure its impact, and prepare for more autonomous AI agents in the future.
Jason Rosenfeld, Chief Growth & Alliances Officer at NewRocket, is closely involved in these discussions. He oversees strategic partnerships, including NewRocket’s relationships with ServiceNow and Anthropic, giving him a broad view of how enterprise AI is evolving.
From his perspective, organizations are moving beyond experimentation and into real-world deployment. Businesses are looking for practical ways to use AI that improve operations, reduce manual work, and deliver measurable results. Partnerships between AI companies, enterprise software providers, and implementation experts are becoming increasingly important because successful AI projects require more than powerful technology—they require the right strategy, governance, and execution.
The expanded Anthropic and ServiceNow partnership highlights where enterprise AI is heading. The future is not about adding another AI tool to the workplace. It is about making AI a trusted part of the systems employees already use, helping organizations work faster, make better decisions, and create lasting business value.
About Jason
Jason Rosenfeld, Chief Growth & Alliances Officer at NewRocket
Jason Rosenfeld is a recognized ServiceNow executive veteran with over 15 years of experience driving innovation and success within the ServiceNow community, and 25 years of experience leading professional services and consulting organizations. As the Chief Growth & Alliances Officer at NewRocket, Jason is responsible for orchestrating the company’s global go-to-market strategy, cultivating high-impact relationships with ServiceNow, and accelerating revenue growth through strategic account planning and innovative partnerships.
Bringing a unique executive perspective to the growth function, Jason previously served as the CEO of another major ServiceNow Elite Partner. This experience leading a firm at the highest level allows him to approach alliances not just as a channel function, but as a critical business driver. Jason bridges the gap between technical delivery and executive business goals, ensuring that NewRocket’s alignment with ServiceNow translates directly into client success.
Jason is also a celebrated author and speaker on the topics of Enterprise Service Management, Asset Management and ServiceNow.
He holds a Bachelor of Science in Industrial Engineering from Lehigh University, a certificate of Executive Leadership in the 21st Century from the University of Southern California, and is based out of NewRocket’s headquarters in San Diego, California.
