If you are a business wanting to promote your brand by providing customers and employees with a functional and fashionable accessory, custom hats are a powerful tool. The tip for making custom hats that match a company’s branding is to ensure the design represents the company’s values, style, and message they want people to see. Below are four creative ways to design custom hats appropriately representing a company brand.
Incorporate the Company’s Logo and Colors
The easiest way is to use the company logo and brand colors in the theme, and to be consistent with the rest of the company’s branded materials (uniforms, packaging, or promo items), you can use the company’s brand colors for the hat’s fabric or the stitching. Using blue and white in a company’s marketing material means a blue hat with a white logo will immediately reinforce the brand’s identity. The hat can be done with an embroidered logo on the front or side to make the logo visible and legible. One of the great ways of putting a premium (and durable) finish on hats is through embroidery.
Choose the Right Hat Style to Match the Brand’s Personality
The hat chosen for the company must fit the brand’s personality and the target audience. Snapbacks or baseball caps may work well as a casual, trendy company since these are extremely popular and can sell to a younger demographic. A tech startup might go for a sleek, minimalist design in neutral colors, whereas a sports brand might choose bright, bold colors and designs with energy and excitement. When designing custom hats, consider the world they will be placed in: custom hats are effective tools for corporate events, trade shows, or team-building events. The right style can mean the hat is functional and communicates the company message.
Add Unique Additions to Elevate the Design
Businesses are able to make the hats unique by customizing them more than regular buyers are allowed. Taglines or mottos for the company’s mission and values can be put on the job collars with embroidery. Adding patches, symbols, or even reflective materials to the hat allows it to differ from other promotional products. For example, making a hat reversible adds variety so people can style it differently, which enhances its attractiveness to buyers. Any firm wishing to create eco-friendly or premium items can include organic cotton or recycled fabrics in their hats to show they are committed to the environment.
Personalize for Employees or Clients
Branded hats for clients or staff show that you respect your relationship and can make them feel more connected to the brand. Employee hats should have the company’s logo and their first names or job titles, so everyone feels part of the group. Brand loyalty and a feeling of being exclusive could be inspired in customers if they receive limited-edition or custom hats as promotional gifts. Giving personalized hats at work milestones, when a company is marking its anniversary, with major product releases, and for other special celebrations is a liked idea.
Hats with custom designs help to represent and promote a brand. A company can mark its hats with a logo, match them to its company colors, add different embellishments, and make the designs specific to the brand. Designing specific hats can let others know about the brand and strengthen the company’s bond with employees or customers.
