While the United States has lost a significant number of tobacco-growing farms throughout the nation in recent decades, it still holds the title of the fourth-largest tobacco-producing country in the world. Tobacco has always been a widely advertised product for consumers. In fact, according to a 2019 government analysis, the tobacco industry spent just over 22 million dollars a day advertising smokeless tobacco and cigarettes to consumers throughout the nation.
Combatting Underage Usage
One of the biggest areas of concern regarding tobacco that has caught the eyes of many government agencies is underage usage. Some states have worked to combat underage tobacco usage by simply increasing the legal age required to purchase items like e-cigs, smokeless tobacco, and cigarettes. Many government representatives have put pressure on tobacco industry leaders to develop technologies and implement necessary processes to prevent underage individuals from purchasing products that have tobacco in them.
Age verification technology is a popular defense mechanism for tobacco retailers to prevent selling to underage citizens. When it comes to online purchases, consumers must enter age verification information, such as their date of birth. Many online retailers require the consumer to upload identity verification documents, such as a driver’s license, to help further verify legal purchasing age. Even more so, biometric security features, like fingerprinting, are starting to be implemented on in-person vending machines.
Personalized Tobacco Consumption
As the tobacco industry is dealing with more strict regulations and the loss of its younger clientele due to mandated purchasing age increases in some states, it’s firing back with a whole new user experience. Traditionally, tobacco was a mass-marketed product with a few different variations to choose from. In recent decades, tobacco manufacturers have been working to offer more unique variations in their product lineups.
One of the most widely used methods for tobacco personalization today is offering a large variety of unique flavors. From dessert flavors like vanilla and chocolate to more robust fruity flavors like grapefruit and watermelon, there are a plethora of tobacco flavors available in a number of different products like cigars, smokeless tobacco, and so much more.
Apart from flavor personalization, the tobacco industry is offering many other unique options for consumers. Some of the most popular include designing their own cigarette packs and limited edition packages. Vaping users can even purchase devices that have varying controls for nicotine, temperature, and airflow. Now, consumers can enjoy vaping in their own unique way.
Safer Smoking Experience
There is no lack of prominent health studies linking nicotine and other harmful substances in cigarettes with a variety of health conditions, like lung cancer. Being pressured more and more by government regulatory agencies, many tobacco manufacturers are working diligently to find safer alternatives. One of the most talked-about items right now is the microporous ceramic filter.
ceramic filter features many small pores that have been shown to be effective at removing the harmful byproducts of tobacco smoke, like nicotine and tar, with enhanced odour control. With better filtering efficiency, consumers can enjoy a healthier smoking experience. It’s expected that the tobacco industry will continue to focus on producing harm-reducing tobacco products to meet the needs of its consumers and better align with constantly evolving government regulations.
